work completed in 2017
Cutaneous Lymphoma Foundation’s is the trusted source for all information relating to a cutaneous lymphoma cancer diagnosis. Their users are patients, family, or friends seeking knowledge, new research, and ways to take action.
I can only imagine that many of these individuals are scared, confused, sad, angry, all the emotions that can make information absorption more difficult. Keeping that in mind, it was important for the navigation to be as clear as possible. I was a part of the Giant Rabbit team and led the user experience design of a navigation that provides almost-encyclopedic categories with clear next steps.
One of the main design objectives was to deliver a message of hope. The main way our team achieved this message was emphasizing the supportive community within the Cutaneous Lymphoma Foundation family.
It was important to be a trustworthy source of information, especially in this day and age. Therefore, the design specifically called out all professionally reviewed publications.
After the launch in 2017, the site saw an increased in time spent during each individual user session. (data was pulled in 2018)
