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Golden Hill Golf Club

A California golfing social club looks for a new logo design to celebrate their 50th anniversary.

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A Modern logo for a Golf Club.

At their 50 year mark, San Francisco’s Golden Hill Golf Club was looking for a logo that didn’t feel like every other golf logo on the market. The design I created is a modern interpretation of the “golden hills” of California.

Sketching.

I spent the majority of my creative energy on differentiating this logo from every "other" golf club swinging logo. The two differentiators were:

1. They consider themselves a social club first. They have dinners, go for drinks, and genuinely enjoy each other's company.

2. They aren't a part of a singular location. They enjoy traveling and testing their skills on a range of golf courses.

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